https://www.tobymuller.com/scripting daily 0.75 2021-11-23 https://www.tobymuller.com/toby-muller-copy-creative-communications daily 1.0 2020-07-03 https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1464754848516-Q0R0EK03UY5RRZVX0MEO/Offbeat+just+2.jpg Toby Muller https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1464753980004-HRX575C0HQVN6PEAVO07/Offbeat+sample-1.jpg Toby Muller https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1593737445227-3E9TTU0XU6YFHOTVYX74/VPG+Home+screen+slideshow+treated.jpeg Toby Muller - Web and app copy that elevates the consumer journey. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1593736960729-E2J07LCEZGJGAI9T6CSM/thumbnail+copy.png Toby Muller - Conversation bots that speak in your brand's voice. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415578702551-YDF4BZ5SQMI8DVLRQ6ZI/Target+end.jpg Toby Muller - Branded Content: Stories that connect with consumers. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415461224810-KLH8IQ006SQEL3SN7C0S/Rachel+screen+rule.jpg Toby Muller - Scripts that hit the spot. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1593737886709-9HKW6WR94UQZJ86S0RHA/Ovation+Ali+for+site+slideshow.png Toby Muller - Print ads, brochures & long-form. Old school. New tricks. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1593738482214-X85QSQ7J9N41S0C55UMB/LaughLines+shot+for+slideshow.png Toby Muller - Comedy writing. Technical writing. Any writing. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1593738277138-S4CVL34VFKSWS8XBIY65/TreasureIsland+Mailer+shot+for+site+slideshow.png Toby Muller - Not just mailers, alpha mailers. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415924572541-HX3WGIJ991AWUZR1NIIA/TM+logo+full+brown.jpg Toby Muller https://www.tobymuller.com/writecetera daily 0.75 2021-11-23 https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415157832932-UUA708GQOO9WIWTB728K/Tribute+presentation+writing+narrated+by+Jerry+Seinfeld.jpg Write cetera - Copywriter to the stars Regis Philbin tribute narrated by Jerry Seinfeld. Click to play an excerpt. (Creative Mutant Productions.) https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415250763458-KHB84UTT85JPBS9NCHOQ/Grateful+Dead-opoly.jpg Write cetera - Board game writing for Grateful Dead-opoly Developed cards, directions and marketing strategies for this Grateful Dead themed board game. (Gold Standard Games.)   https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415158472806-1U3H139Z7AFKTGRZ8PI8/LessTinsel4web.jpg Write cetera - Managing Editor, LA2Day.com As the founding managing editor of this lifestyle website I charted editorial direction and marketing strategies as well as overseeing a staff of over 20 writers. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1416198622933-61SBI83I468E0KSUV9CU/Comedy+writer+for+LA+Times.jpg Write cetera Frequent contributor to the Los Angeles Times Laugh Lines columns as well as other publications. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1593475399566-5KY3J53QQDXXD4I2KA9M/Treasure%2BIsland%2Bbirthday%2Bscreen.jpg Write cetera Not just mailers - alpha mailers - that get noticed and get results! Click to see more. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415157576620-99UD2J4EIE52GFMFQ4NA/Barbie+video+feature+writing.jpg Write cetera - I am Barbie! Developed scripting for interactive games, menus and special features on Barbie DVDs. Click for a sample feature segment. (DZN Group) https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415250325342-D2NXOV89C4HL717VL5FL/Technical+writing.jpg Write cetera - Technical writing With a Physics degree and a background in science writing and editing, I can turn technical material into sales material. Click to read a sales piece I wrote for Techicolor. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415808048486-AEZ7AXJUK6WET953KVNM/MidnightCowboycoverweb.jpg Write cetera - Midnight Cowboy Collectors Edition Booklet Researched and wrote bonus-feature booklet to accompany 40th Anniversary release of this landmark film. Click to read excerpt. (Dawn Patrol.) https://www.tobymuller.com/branded-content daily 0.75 2021-11-23 https://www.tobymuller.com/impact-mailers daily 0.75 2016-06-02 https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415123432297-M6DUNYDGQIR32J5FZ06O/Croquet+party+corporate+custom+announcement.jpg Mailers - Ruinart Champagne Reception Invitation Unforgettable custom mailer to press and clients to announce a croquet party and reception. Winner 2008 BizBash Award. (Card Tricks Designs.) https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415123353214-62IEVGVC41WHMLOXWAS4/Pirate+screen+rule.jpg Mailers - Pirate Party Inside a custom-designed slip-sleeve case, a hollowed out copy of Treasure Island contains the booty - information and a map to this swashbuckling high-seas celebration. Guests couldn't wait to AaaarSVP to this event. (Card Tricks Designs.)   https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415124474168-QTUJ9ZY8OCU719WLQA4V/puzzle.jpg Mailers - Puzzle invitation Media doesn't get any more interactive than this. An invitation printed as a jigsaw puzzle and mailed in a custom tin. (Card Tricks Designs) https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415123309897-DL4NLJV340VMGOEQEM5T/Custom+holiday+card.jpg Mailers - "No matter how you look at it" Holiday card A hybrid custom holiday card celebrating both Chanukah and Christmas. Let us design a special holiday greeting for your clients or employees that will stand out on any mantle. (Card Tricks Designs.)   https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415122359144-ZS21CI80PRXHJVR306JF/Mailer+cart+top+view.jpg Mailers - Ovation mailer for Time Warner Cable When Ovation TV was pulled off of TWC's air, they needed to make a powerful statement to the board about the impact of silencing TV's only Arts network. Our response included this: "Look Who's Homeless" mailer - a rusted shopping cart filled with icons representing different artforms and a booklet arguing for Ovation's importance in the lives of its viewers. Click to see project case study. (Card Tricks Designs with Ten Foot Pole Productions.) https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415224227960-WDWMJ8LLVEDRNGOXUD8I/Beautiful+Midsummer+Nights+dream+custom+fund+raiser+invitation.jpg Mailers - USC Midsummer Night's Dream Fundraiser An enchanted evening of dining and music under the stars begins with a lush and fanciful invitation. "Midsummer Night's Dream" fundraiser and gala for the University of Southern California. (Card Tricks Designs) https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415119851601-UW4PUXKHUW6PICCZ5VNF/Croquet+party+corporate+custom+announcement.jpg Mailers https://www.tobymuller.com/toby-muller-creative-communications daily 0.75 2014-11-07 https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1414246671142-YZYPBRR1SUWZWHT410EG/creative+print+writing+ad+campaigns.jpg Home Print copywriter, entertainment copy writer, busines to business writing https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415222875215-JLMTPM2S9FLG337KN9MR/creative+technical+copy+writing+fund+raising.jpg Home Comedy writing, technical writing, fund-raising, RFP writing, naming, branding, radio and more. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1414707419200-1VE1V3SA4KMUEG516CQ7/healthcare+website+writing.jpg Home Healthcare website writing and branding. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1414299496181-JFI5K4MHEMLUJ6VSYQY3/on-air+promotions+sales+presentation+writer.jpg Home Scripting and copy writing for on-air, sales presentations and more. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1414537262560-HFGRU7HMST5BOGMX7W4S/branded+content+writing.jpg Home Branded content copy writing Youtube videos, viral campaign.. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1414286996641-XWIK1C0IKZN6QC8KZ286/creative+custom+invitations.com Home Invitations and promotional mailers for business to reach their clients with impact. https://www.tobymuller.com/abouttobymuller daily 0.75 2021-11-23 https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415991600787-X5EUI4YIOBC1ZS6B68JK/advertising+copy+writer.jpg About Us https://www.tobymuller.com/print daily 0.75 2021-11-23 https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1416211652251-T2QV2HEL3E9VCV2XVX0P/Ovation+print+campaign+writing.jpg Print - Ovation print campaign Trade ad campaign for Ovation TV. The challenge was to change the cable industry's perception of this Arts network as dull and old-skewing. Within a year, Ovation was the fastest-growing independent cable network. (Oishii Creative.) https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1462754729846-LQ9BXNL1KQM8LT17CCL7/SampleFlash.jpg Print - Broadcast print advertising for Flash on CW TV. Writing episodic and season launch creative for CW prime-time comedies and drama series. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415160689670-J3DUJ55CYQP0SW45O166/Avery+SeeThru+Product+Intro.jpg Print - Avery print ad Concept and copy for new product launch of Avery's see-through sticky notes. (Thought Bubble Creative.) https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415051712475-PXUE9JKPQK7OCAMRCG8E/WATCH.jpg Print - Public Service Campaign for Heal the Bay. Graphis Annual Platinum Award 2012. Click for additional executions. (Illustration/art direction by Hans Castro Gallo, The Ant Society.)   https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1416205010603-QHTNU3ST2HOLPCRL4GDG/DPSchweitzer+Law+Office+Arroyo_FEB_2013.jpg Print - Print campaign for The Law Offices of Donald P. Schweitzer. First print and branding campaign for Pasadena's premier family law firm. (Thought Bubble Creative.) https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415051959170-RJ70KLKK0Q0KI4L0YEF2/crazycoverweb.jpg Print - Move over, Jay Peterman. Catalog writing with an island attitude for Crazy Shirts. Click for sample product descriptions. (Lenser Creative.) https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415072431042-01MUX12Q8TFFYWBD1P2H/consumer+goods+brochure+writing.jpg Print - Sales brochure for Bialetti Business to business brochure for Italy's #1 cookware brand. Click to read an inside page. (Thought Bubble Creative.) https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415807154817-RG53WPY4E10RH22J46L6/PaprikaOneSheet.jpg Print - Movie one-sheet writing Paprika one-sheet. Sony Pictures. (Dawn Patrol.) https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415160061564-VVRG5YSB60MH1ZOBY0ZP/siHola+branding+for+portfolio.jpg Print - Sí TV trade campaign Launching the first TV network for English-speaking Latinos to the advertising and cable marketplace. Winner Cable Mark Award. (Ten Foot Pole Productions.)   https://www.tobymuller.com/web daily 0.75 2022-01-08 https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1533104248703-N4N7NQ2N7L3G1MMK6WYW/Princess.com+-+Romance+Blurbs.png Web https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/447315d6-d7d6-4613-bf49-adbaec6e58e9/Harmonious+copy.png Web https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/ef7cd1fd-8fb3-4d93-8146-46acf1e8f425/push+notification+banner+copy Web https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/5b2b2274-d379-4258-9e6d-5a84c7950a04/Aulani+copy.png Web https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1533101503186-VPYU5DZI8ID1V6XH8P4B/VPG+Home+screen+shot.jpg Web https://www.tobymuller.com/resume daily 0.75 2014-11-12 https://www.tobymuller.com/contact daily 0.75 2021-11-23 https://images.squarespace-cdn.com/content/v1/5074801ae4b0933ed3d9d554/1351011250621-WZKTU23DOFDC7HRC4YWR/hudson-map.jpg Contact - Transient https://www.tobymuller.com/digital daily 0.75 2018-08-01 https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1464321206356-7IJ5FXZOAEZPBV6UVP8V/web+writer+for+Walt+Disney+World.jpg Copy of Digital https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1464321702559-K173LW6BVTI8RN3UW1E2/image-asset.png Copy of Digital https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1462854859183-F2ACF1SH2UK46ESYHVTB/image-asset.png Copy of Digital https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1462851914363-25Y9IYQ0A07X3JE8ND6S/Web+writing+for+Aulani+Resort.jpg Copy of Digital https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1415125097000-NLWAOT6SKLUDHGQMFX8M/Social+Media+content.jpg Copy of Digital https://www.tobymuller.com/conversation-bots daily 0.75 2022-06-04 https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1533101503186-VPYU5DZI8ID1V6XH8P4B/VPG+Home+screen+shot.jpg Chat Bots https://www.tobymuller.com/pageux daily 0.75 2021-11-23 https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/10cbaabe-1023-4522-8c98-27a6c11b081b/Gallery.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/def10379-2c8c-47f2-91cb-a08d00f2377a/web+writer+for+Walt+Disney+World.jpg UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/4c6bc41f-1219-4164-8142-ace15c7b9190/Screen+Shot+2021-11-22+at+5.42.09+PM.png UX https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/0d7027ce-2d9e-48f9-9b4e-19084184aa42/regal-princess-ocean-medallion-b2-1500x1000+copy+2.jpg UX https://images.squarespace-cdn.com/content/v1/54247949e4b063a8a5498e9a/1533101503186-VPYU5DZI8ID1V6XH8P4B/VPG+Home+screen+shot.jpg UX